Project Description


About the client

The company is engaged in the development, marketing and distribution of branded performance apparel, footwear and accessories for men, women and youth. The Company’s segments include North America, consisting of the United States and Canada; Europe, the Middle East and Africa (EMEA); Asia-Pacific and Latin America. Its products are sold across the world and worn by athletes at all levels, from youth to professional, on playing fields around the globe, as well as by consumers with active lifestyles.

The company has approximately 151 factory house stores in North America primarily located in outlet centers throughout the United States. In addition, the Company distributes its products in North America through third-party logistics providers with primary locations in Canada, New Jersey and Florida.

Like many ecommerce companies, Under Armour manages a massive online catalog that calls for ongoing translation and maintenance. Today, Under Armour has tens of thousands of products featured on their website and when the localization project kicked off, the team needed a simple way to translate this constant stream of content.


  • They instantly dismissed machine translation for two main reasons: it’s bad for search and gives an extremely poor user experience due to low quality.” 
  • The team also looked into working with individual freelance translators, but found it too expensive and slow for their needs.

The result

The combination of high quality, affordable pricing and scalable API integration made the entire multilingual project easy to run. After working with PromoLinguas’s team to integrate the API in time for launch, they were stunned at how fast it was.
“Explosive growth into global market”

After the website was localized into multiple languages, the company saw immediate year-over-year results. Only 45 days post-launch, Under Armour has enjoyed the following growth in comparison to the year prior:

+700% traffic from Europe
+500% SEO traffic from Latin America
+20% conversion rate

Now shipping to over 200 countries around the world, Under Armour continues to work with PromoLingua to give customers a great experience in their native languages.

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